youtube coolest monkey in the jungle h and m ad

After receiving much criticism, H&M removed the ad from its online collection and pulled the hoodie from its stores worldwide (). Disgusted and mortified, social media users torched H&M for being neglectful for using an African American boy to model a hoodie with such a deplorable slogan and asked for the ad to be removed. The ad included an African American boy wearing a green hoodie with the words “coolest monkey in the jungle” alongside a Caucasian boy with an orange hoodie with the words “mangrove jungle, survival expert” (Figure 1). Smh.Ringing in the New Year, on January 8, 2018, the fast-fashion retail company, H&M, began advertising their Spring 2018 wear online, however, one particular ad received much back lash from its social media users. Those H&M designers really all sat there and thought having a black kid model a hoodie that says 'Coolest Monkey in the Jungle' was a good idea. K1vO55RD7I- Courtney Curtis January 8, 2018 H&M deleted the picture on their UK website. 1+1=2 You should have known better boycottHandM- Divinely Ty January 8, 2018Īfter causing a lot of controversy for putting black boy in a hoodie that says 'coolest monkey in the jungle'. Your ad features a black child in a sweatshirt that says “coolest monkey in the jungle”. and you put this on your website! “Coolest Monkey In the Jungle” SMH /IY877D2d8R- Karamo Brown January 8, 2018ĭear why your ad has caused outrage: There is painful history of dehumanizing black people by comparing us to monkeys and apes. You know the history of racist using the term “monkey” to demean people of African descent. 'Coolest Monkey In The Jungle“ on a black child? Hebanna /QP0Z96C6Me- Man's Not Barry Roux January 8, this is disgusting & irresponsible. This is disgusting & degrading putting this little boy in a hoodie that says coolest monkey in the jungle! Knowing the history of people associating black people with monkeys! Who approved this? /W4boZFx4Fs- gaby January 7, 2018 UK publication The Evening Standard said H&M had apologised for the ad and removed it from its website. On the adjacent page, a white boy is shown wearing one that calls him a 'survival expert', which caused furore on social media, with some users labelling it as 'racist', 'offensive' and 'distasteful'. The H&M boy's clothing catalogue shows a black boy modelling a sweater that refers to him as a monkey. The advert appeared on the retail company’s United Kingdom website.

JOHANNESBURG - Social media was abuzz on Monday, following a racial controversy about a recently-launched clothing line for children by retailer H&M.

Youtube coolest monkey in the jungle h and m ad